Making Waves

CLIENT:
Dr Martens

INDUSTRY SECTOR:
Clothing & Fashion

CATEGORY:
Digital, UI/UX, Social Media, Campaign

BRIEF:
Concept, design, and deliver a digital campaign celebrating the collaboration between Dr. Martens and The Met—bringing together heritage, culture, and contemporary style.

RESULT:

Drawing inspiration from The Great Wave off Kanagawa and Cherry Blossom, the campaign reimagined iconic elements through a modern, deconstructed lens. These visuals formed the foundation of a cohesive UI system across desktop, mobile, and email. Showcasing three key products, the campaign delivered a visually striking, immersive experience that captured the spirit of art meeting fashion.