Making Waves

BRIEF: 
Devise and execute a creative digital marketing campaign for the collaboration between Dr. Martens and THE MET.

RESULT:
Inspired by Katsushika Hokusai's iconic artworks, "The Great Wave" and "Cherry Blossom," the campaign creatively deconstructed the main characters from these paintings. The resulting assets served as the cornerstone for the UI designs across desktop, mobile, and email platforms. The campaign successfully showcased three featured products, creating a visually stunning, engaging, and art-inspired marketing experience that beautifully encapsulated the essence of the collaboration